We are a group of friends and aspiring entrepreneurs which started Failory after having failed in our previous side-project for committing the same mistakes over again over. We began wondering on the idea of a website that would gather stories of failed entrepreneur and explanations of the mistakes these made. We agreed on that the best way to show this stories was by interviews with their protagonists. And that’s how Failory was born. We are all passionate of minimalistic design, so it wasn’t hard to determine Failory’s logo and website style. The logo is a mixture of three different concepts. First, we wanted to establish Failory’s two main ideas: The stories and the failures. These are represented by the illustration of a book and the red color. Secondly, we wanted to show the way in which failed entrepreneurs would tell their stories, so we added to the logo a chat illustration, representing the interviews. We developed all the website in Webflow, which is a visual responsive web design tool. In order to do the blog we decided to divide the articles according to the knowledge each one of use had from each topic.