Supporting Cast is a service that enables podcasters to generate subscription-based income. It delivers a simplified process for selling and distributing exclusive content such as podcasts, audiobooks, courses, and memberships. The platform caters to a wide array of users, from individual podcasters to large networks, providing a dependable means to earn consistent income. The platform prioritizes a smooth onboarding and listening experience for fans. Users can access premium content via their current podcast apps, including Apple and Spotify, without needing to download a new app. The subscription process is simple, requiring only two taps and without the need for copying and pasting private RSS feeds. Payments are facilitated through Apple Pay and Google Pay, eliminating the need for listeners to remember passwords. Supporting Cast also allows for the delivery of personalized, targeted audio messages to members' feeds. Supporting Cast ensures podcasters' brands remain visible. Users can set up a branded landing page featuring their logo, copy, and colors. The platform does not impose its logo on the user's member experience. For podcasters with existing paid subscription programs, their members are not required to create another account. Supporting Cast also provides the option to add private feed delivery to an existing website through a WordPress plugin or by building on their API.