SalesEssistant (SE) is an online platform that allows websites to collect facts about individual users in real-time. This information is often described as customer intent or visitor intent. It avoids the clunky popup model that other providers offer by adding a clean, customisable and unobtrusive ui to the site. SE allows a site owner to ask focused questions to individual users in order to establish their intent within that session. Using this information they can then offer a tailored experience to the user.