ABOUT YOU’s first Cloud product BACKBONE is its very own eCommerce backend, which was built in-house and has proven itself over the years. It’s an api based and enterprise ready infrastructure solution. Designed for ambitious eCommerce companies with +100m revenue. BACKBONE easily integrates with the eCommerce tools you know and love like Spryker or Frontastic. The API is easily accessed through any of the user-friendly API clients. Each is fully-featured, ensuring you get the same functionality no matter which client you decide to use. BACKBONE integrates seamlessly with (almost) all other eCommerce systems. Reduce load time, make your site more scalable, and open up your store to new markets. With BACKBONE you get access to intuitive, scalable product management tools that allow you to: process your orders manage your stock in real-time across all devices easily manage multiple merchants and warehouses get access to an insightful reporting for all relevant service levels rely on a 24/7 emergency support ABOUT YOU is one of the fastest growing eCommerce players in Europe with a GMV of 450 million euros in 2016 and more than 2 million customers. With a growth rate of more than 100%, ABOUT YOU has learned a lot about scaling in the past and the requirements of an efficient ecommerce infrastructure - In the end, you need a flexible solution that allows you to scale fast. ABOUT YOU is a mobile driven company with a highly agile environment and an API & service driven infrastructure.