Google Search Console is a free service by Google that helps monitor, troubleshoot, and enhance a website's presence in Google Search results. It offers tools and reports for submitting sitemaps, receiving alerts, inspecting URLs, and understanding site performance. It can verify Google's ability to discover and crawl your site, address indexing issues, request re-indexing of content, and provide traffic data. It alerts users to problems encountered by Google and shows which sites link to your website. It's useful for business owners, SEO specialists, marketers, site administrators, and web developers.