SEOTesting is a software designed to enhance search traffic via testing and experimentation. It allows users to conduct SEO tests to determine successful strategies, monitor the performance of modified pages, and accurately correlate their efforts with outcomes. SEOTesting eliminates the need for guesswork and keeps track of changes made. It offers time-based SEO testing, which enables users to compare the organic search performance of a page before and after modifications. The software provides three types of time-based tests for various scenarios, such as single URL or query tests, group tests, and URL Switch Tests. Moreover, SEOTesting supports SEO Split Testing, which enables users to run a test group of URLs against a control group over an identical time period. This data-driven approach facilitates decision-making, providing users with the assurance that their optimizations are yielding positive SEO outcomes. The software also features dashboards that condense Google Search Console data into weekly and monthly formats for easy trend spotting. Confirmed Google Algorithm updates are annotated on graphs, while page and query details are readily visible for content optimization and identification of new content opportunities. SEOTesting also generates reports based on Google Search Console data, offering opportunities for page title and meta description optimizations to enhance the click-through rate from organic search. It includes top query missing and top query per page reports. Additionally, it provides content-based reports for new articles and content expansion, and highlights search intent to aid in creating the right type of content for specific queries.