Understand the value of each marketing channel + make smart decisions to increase your ROI. Install the Leadsources tracking code in the head tag of your website, and start tracking 7 lead source data for every lead you generate on your site:

Channel Source Campaign Term Content -Landing page Landing page subfolder

You can run lead performance reports such as:

Volume of leads by channel Volume of leads by source Volume of leads by keyword

Send your leads to a CRM to follow which leads transformed into a paid client. Since you can link the source of each lead to a given channel, source, etc., you can run sales performance reports such as:

Number of sales by channel Revenue by channel Revenue by keyword

You can then have an exact view on the channels that drive revenue, and make decisions accordingly.