Your user starts the cancellation process in your site. The goal of the app is to find out why and retain them. They open a popup, asking politely to provide a reason. They collect the answers, alert you and generate stats enabling your churn analysis. Then it evaluates automatically how important the client is for you, triggering different actions and incentives to engage and recover the accounts. You get insights on how much revenue is being saved and gives you multiple ways to follow up with the customer automatically.