You can run two kinds of analytics with CoCo: 1: Get @Account Report includes a wide range of stats with the ability to create a watchlist of them: • Engagement Rate, Like Rate, Comment Rate • Average Engagement Per Week • Engagement growth, with an interactive graph to drill down to specific dates. • Follower growth, visualized on an interactive graph. • Amount of engagement per hour • What influences the type of content you create 2: Take a closer look at your competition's advertising strategy • Find niche-specific influencers • Find niche-specific hashtags and keywords • Get offers for similar accounts to the one you added • Put together a comparison list of all the accounts you want to examine