ROBLOX is an online virtual playground and workshop - where kids of all ages can safely interact, create, have fun, and learn. ROBLOX was founded in 2004 as DynaBlocks and in 2006, it was renamed to the online platform that it is today. Each player has their own avatar they can customize with colors, clothes, hats, and gear. They can then explore ROBLOX - interacting with others by chatting, playing games, battling, or collaborating on creative projects. Each player is also given their own “place” where they can design and build anything desired - be it a navigable skyscraper, a working helicopter, a giant pinball machine, a multiplayer "Capture the Flag" game, or some other, yet-to-be-dreamed-up object or activity. By participating and by building cool stuff, ROBLOX members can earn specialty badges as well as ROBLOX dollars ("ROBUX"). In turn, they can shop the online catalog to purchase avatar clothing and accessories.