Try it out! nlsn.cf/1 should link to the GitHub repo, and to add a new short link, add an issue with the title being the link you want to shorten (including the http(s)://) to https://github.com/nelsontky/gh-pages-url-shortener-db/issues. (Needs a GitHub account) The newly created short url can then be accessed via nlsn.cf/{issue_number} With basic knowledge of Git, you will have your free custom URL shortener set up in no time, with 0 maintenance costs!