Fathom Analytics is a privacy-focused software tool that provides valuable insights without complexity. It's easy to implement with a single line of script, compatible with any website, CMS, or framework. The software complies with global privacy laws, blocking bots, scrapers, and spam traffic to ensure only genuine visits are recorded. Fathom anonymizes IP addresses and visitor data, eliminating the need for cookie consent banners. It's used by thousands of companies worldwide for its simplicity, enhanced privacy, and accurate metrics.