KISSmetrics is a person-centric analytics software that helps businesses understand and improve their online operations. It provides data for informed decisions about product development and marketing strategies. Unlike other analytics tools that focus on page views, KISSmetrics tracks every visitor interaction, giving insights into customer behavior. It also records customer activity, allowing for segmentation based on various properties. This helps in understanding usage patterns and evaluating marketing effectiveness. KISSmetrics is known for its intuitive and fast reporting capabilities, letting you track events and combine them in any report format.