Simple Analytics is a web analytics tool that places a strong emphasis on privacy protection. It is designed to comply with various privacy policies such as the GDPR, PECR, and CCPA. A key feature of Simple Analytics is that it does not store any personal data about website visitors, eliminating the need for cookie banners. The interface of Simple Analytics is designed for simplicity and ease of use. It offers a dashboard where users can readily access the insights they need. Additionally, it features an AI chat function that allows users to interact with their analytics data, potentially reducing the time spent on navigating through complex reports. The software also includes a Goals-tracker and Events Explorer, tools that aid in monitoring key events and conversion funnels. Another notable aspect of Simple Analytics is its lightweight script, which is designed to minimize its impact on website speed. This feature can be particularly beneficial for sites where load time is a critical factor in user experience and engagement.