By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks. Connected signage networks are comprised of many types of signage including digital signage, billboards, transit signage, street furniture, truckside signage, place-based signage, and more. Advertising management of all of these types of signage is centrally monitored and administrated in a connected signage network. The content distribution and scheduling is also managed centrally in digital signage environments.