Zenither is a TV Anywhere platform; that is, it is a virtual multi-channel programming distributor (vMVPD). This is a fancy and long-winded way to say that we are ‘cable TV without the cable’. Zenither can be regarded as a “Television 2.0” platform in that we distribute our television content entirely through the internet, allow audience to engage in conversations with other viewers using chat systems, and use built in analytic software to provide television networks with detailed measurements of viewer activity so that publishers can better know what programs to schedule and when to schedule them.