Working out can be discouraging, confusing, and not always a lot of fun. Olympian Bryan Clay and former DreamWorks CTO Ed Leonard are out to change that with a new social fitness app called PK Fitness. Using proprietary algorithms unique to PK Fitness, the app calculates your effort in real-time as you work out, giving you a new and fun way to view exercise. The app also hosts a supportive and encouraging community to share, compare, and compete across all activity types and fitness levels. PK Fitness uses effort to successfully turn the daunting task of working out into a fun and motivating journey. App features: -Track effort in real-time. -Simple and user-friendly for all users. -See workout stats like calorie burn, distance, pace, split-times, and maps. -Workout together and compare workouts based on effort. -Post workouts, start discussions, ask questions, and share photos with the community. -Join PK Groups, explore PK Places, and participate in PK Challenges. -Earn badges, stay accountable with weekly streaks, and nudge friends who haven’t done a workout in a while.